Connolly Accountants are a Milton Keynes-based firm who make finance feel a lot less frightening. They work with small and medium-sized businesses across the UK, helping owners get to grips with their numbers and plan for growth, with clear advice, not jargon. They’ve built their reputation on being approachable, proactive and people-first (not your stereotypical accountants, then).
When they came to us, Connolly were already producing plenty of valuable video content, think expert explainers, webinar recordings and podcast-style chats with their team. What they wanted was a little help pulling it all together: sharper edits, a stronger brand feel, and some fresh ideas to boost engagement.
That’s where we came in.
Connolly Accountants are a Milton Keynes-based firm who make finance feel a lot less frightening. They work with small and medium-sized businesses across the UK, helping owners get to grips with their numbers and plan for growth, with clear advice, not jargon. They’ve built their reputation on being approachable, proactive and people-first (not your stereotypical accountants, then).
When they came to us, Connolly were already producing plenty of valuable video content, think expert explainers, webinar recordings and podcast-style chats with their team. What they wanted was a little help pulling it all together: sharper edits, a stronger brand feel, and some fresh ideas to boost engagement.
That’s where we came in.
THE BRIEF
Connolly’s videos were packed with insight, but they wanted to make sure that expertise really landed. The goal? To create content that looked the part, felt cohesive across platforms, and captured the personality of the Connolly team, knowledgeable, supportive and just the right side of friendly.
They asked us to handle the editing side, give a bit of creative direction and share some tips for optimising their uploads, from YouTube to LinkedIn and everywhere in between.
THE BRIEF
Connolly’s videos were packed with insight, but they wanted to make sure that expertise really landed. The goal? To create content that looked the part, felt cohesive across platforms, and captured the personality of the Connolly team, knowledgeable, supportive and just the right side of friendly.
They asked us to handle the editing side, give a bit of creative direction and share some tips for optimising their uploads, from YouTube to LinkedIn and everywhere in between.
WHAT WE DID
EDITING WITH PURPOSE
We took Connolly’s in-house footage and gave it some Tryangle treatment: cleaner cuts, consistent branding, and smoother pacing to keep viewers watching. Each piece was designed to be informative and engaging, because even accounting advice deserves a bit of sparkle.
HELPING THEIR TEAM SHINE ONLINE
We worked closely with Connolly’s marketing manager to show how small tweaks can make a big difference:
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how to tailor content for each platform
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what makes a good thumbnail (and why titles matter)
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when to post, how to tag and how to keep momentum going once the videos are live
ADDING A CREATIVE SPARK
We also shared ideas to give the content extra life, short teaser clips for social, question-led hooks to grab attention (“Are you missing out on this simple tax relief?”) and simple animations or captions to highlight key takeaways.
It’s the kind of stuff that makes audiences stop scrolling, listen and learn.
WHAT WE DID
EDITING WITH PURPOSE
We took Connolly’s in-house footage and gave it some Tryangle treatment: cleaner cuts, consistent branding, and smoother pacing to keep viewers watching. Each piece was designed to be informative and engaging, because even accounting advice deserves a bit of sparkle.
HELPING THEIR TEAM SHINE ONLINE
We worked closely with Connolly’s marketing manager to show how small tweaks can make a big difference:
how to tailor content for each platform
what makes a good thumbnail (and why titles matter)
when to post, how to tag and how to keep momentum going once the videos are live
ADDING A CREATIVE SPARK
We also shared ideas to give the content extra life, short teaser clips for social, question-led hooks to grab attention (“Are you missing out on this simple tax relief?”) and simple animations or captions to highlight key takeaways.
It’s the kind of stuff that makes audiences stop scrolling, listen and learn.
“Working with Tryangle Marketing has been a great experience! Our videos look so much more polished and engaging now, there’s been a real improvement in the quality of our videos.
From day one, Tryangle Marketing understood exactly what we were hoping to achieve and they totally nailed the brief. We’re delighted with the results!”
JANE HAMMOND – MARKETING MANAGER
“Working with Tryangle Marketing has been a great experience! Our videos look so much more polished and engaging now, there’s been a real improvement in the quality of our videos.
From day one, Tryangle Marketing understood exactly what we were hoping to achieve and they totally nailed the brief. We’re delighted with the results!”
JANE HAMMOND – MARKETING MANAGER
THE RESULTS
With the edits polished and a plan in place, Connolly’s video content now feels consistent, confident and completely on-brand. Their team has the tools and know-how to keep producing professional, engaging content in-house and they’re seeing stronger engagement across social media and YouTube.
The end result? Educational content that feels anything but dry. It shows exactly who Connolly are: approachable experts who make accounting understandable, useful and dare we say, enjoyable.
THE RESULTS
With the edits polished and a plan in place, Connolly’s video content now feels consistent, confident and completely on-brand. Their team has the tools and know-how to keep producing professional, engaging content in-house and they’re seeing stronger engagement across social media and YouTube.
The end result? Educational content that feels anything but dry. It shows exactly who Connolly are: approachable experts who make accounting understandable, useful and dare we say, enjoyable.