BCS Events have been transforming the running scene with their wild, fun, and ambitious events from 5Ks and Triathlons to the brand new Wildwood Trail Series. But creating the event is just half the race. That’s where we sprint in.
We’ve been working with BCS Events to make sure every run, jump, and finish line gets the attention it deserves, online, on the ground and everywhere in between. Here’s how we’ve helped them cross the marketing finish line with style:
When the Wildwood Trail Series launched, a fresh logo and cohesive branding set the tone. Athletes laced up to see a series that looked as professional as it felt fun. Flags, barrier scrim, and striking stage graphics turned every venue into a memorable space that shouted “this is an event worth running.”
Online, social media channels buzzed with daily posts, replies, and paid campaigns that reached the right people at the right time. The BCS website got a refresh too, a smoother design, updated SEO, and improved navigation made it easy for runners to find everything from entry forms to event info.
Printed athlete guides, eye-catching posters, and clever email campaigns ensured the message wasn’t just digital. Merchandise, t-shirts, medals, and other branded goodies, added a tangible touch to every race, creating excitement before, during, and after the finish line. Promotional videos brought the events to life, looping on social media and highlighting the energy and community spirit that make BCS Events special.
The results speak for themselves:
Four new events became instant hits.
The Newport Pagnell Carnival 5K saw over 500 runners, its biggest turnout ever.
The first year of the Epping Forest Wildwood Trail Series attracted over 900 runners, now the forest’s largest running event.
Previously struggling events sold out multiple times, proving that smart promotion and immersive design can revive even long-standing races.
BCS Events have been transforming the running and multisport scene with their wild, fun and ambitious events from 5Ks, 10Ks, Half Marathons and Triathlons to the brand new Wildwood Trail Series. But creating the event is just half the race. That’s where we sprint in.
We’ve been working with BCS Events to make sure every run, swim, bike and finish line gets the attention it deserves, online, on the ground and everywhere in between. Here’s how we’ve helped them cross the marketing finish line with style:
When the Wildwood Trail Series launched, a fresh logo and cohesive branding set the tone. Athletes laced up to see a series that looked as professional as it felt fun. Flags, barrier scrim and striking graphics turned every venue into a memorable space that shouted, “this is an event worth running.”
Online, social media channels buzzed with daily posts, replies and paid campaigns that reached the right people at the right time.
The BCS website got a refresh too, a smoother design, updated SEO and improved navigation made it easy for runners to find everything from entry forms to event info.
Printed athlete guides, eye-catching posters and clever email campaigns ensured the message wasn’t just digital. Merchandise, t-shirts, medals and other branded goodies, added a tangible touch to every race, creating excitement before, during and after the finish line.
Promotional videos brought the events to life, looping on social media and highlighting the energy and community spirit that make BCS Events special.
The results speak for themselves:
Four new events became instant hits.
The Newport Pagnell Carnival 5K saw over 500 runners, its biggest turnout ever.
The first year of the Epping Forest Wildwood Trail Series attracted over 1000 runners, now the forest’s largest running event.
Previously struggling events sold out multiple times, proving that smart promotion and immersive design can revive even long-standing races.
Every event tells a story, from the start line to the finish line and BCS Events has a knack for making it a memorable one. Whether it’s an athlete guide, a social campaign, or a medal clutched at the end of a 5K, every detail is part of a bigger picture: turning local races into must-attend experiences.
Services showcased in this story:
Social Media Marketing & Management
Creative Design & Branding (logos, merchandise, venue graphics)
Website Design, Build & SEO
Print & Event Collateral (athlete guides, posters)
Email Marketing Campaigns
Promotional Video Production
Every event tells a story, from the start line to the finish line and BCS Events has a knack for making it a memorable one. Whether it’s an athlete guide, a social campaign, or a medal clutched at the end of a 5K, every detail is part of a bigger picture: turning local races into must-attend experiences.
Services showcased in this story:
Social Media Marketing & Management
Creative Design & Branding (logos, merchandise, venue graphics)
Website Design, Build & SEO
Print & Event Collateral (athlete guides, posters)
Email Marketing Campaigns
Promotional Video Production